Designit is a full service design studio specialising in brand identity, website design, website development, and design for print solutions. We work closely with our clients through a discovery to deployment process to support their objectives, build awareness and grow their business.
Areas of expertise
Brand Identity Design
We aim to design brands that you and your customers will love. Our Brand Identity Design expertise includes:
> Logo Design
> Brand Identity Design
> Logo Guidelines
> Brand Style Guide
> Brand Launch Materials
> Training and Usage Manuals
> Corporate Identity Elements
Website Design
A well designed website is an essential part of your brand and marketing. Our Website & Digital Design expertise includes:
> Website Wire Framing & Planning
> Website Design
> Website Development
> E-Commerce Website Development
> Content Management System
> Email Marketing Design and Development
> Digital Design
> Landing Page Design
> Online Display Ad Design
> Search Engine Optimisation (SEO)
> Interactive PDF’s
Print Design
Delivering high quality and creative print design solutions your customers will love. Our Print Design expertise includes:
> Brochure & Publications Design
> Promotion & Point of Sale
> Posters & Leaflets
> Annual Reports
> Advertising Design
> Infographics
> Packaging Design
> Signage and Exhibition Design
> Brand & Product Launch Materials
> Print Management
Our Design process
We aim to design brands that you and your customers will love. Designing your new brand identity is so much more than just creating a nice logo. It’s about creating the correct persona and striking the right tone so that your business can make an impactful impression on your customers.
At Designit, we create brands for businesses, products and events. Our process varies from project-to-project but each starts with a coffee and a chat.
Discovery & Research
During our conversations, we will look to understand how your business works, who your customers are, and your future goals. From this information, we’ll produce a profile of your business that forms the basis of a design brief for your new brand identity.
In order to create a brand identity that is a true extension of your business, it’s vital that there are no presumptions or preconceptions. Only when we know more about your business will we be able to formulate a brief and suggest the right direction for your new brand.
With a better understanding of your business, we’ll perform our own market research and develop ideas on the best route forward for the various sections and functionality of your new website, combined with all the specifics concerning the content and technology.
Concept Creation & Design Development
Now, we hit the drawing board. Your involvement in the creative process is important and with regular contact and discussions we will explore new exciting directions in both design, technology and user experience to develop a long-lasting brand identity for your business.
Our creative process begins by looking at the visual style for the brand image, message, logo type, colour, tone of voice and visual engagement and all the other elements of a brand. Each element of your brand identity has a specific part to play: how your logo is used on print and web media and what sits alongside it are of equal importance.
Careful crafting and more precise explorations of colour and typography are vital to the creation of a high quality and distinctive brand identity. We believe that choice is a great thing and we don’t limit the number of concepts that we design and share with you so long as we feel that they meet the brief and will work well for your business. Typically, we will present our concepts for discussion and will develop your preferred option until you’re totally happy.
Delivery & Deployment
Once we have completed the creative phase, we’ll begin to produce all your brand assets, from your business card to your website and digital media assets. We can provide you with all the file types and variations that you’ll need.
We can also produce a brand guidelines document detailing exclusion zones, typographic hierarchy, example layouts and so on – all of which are useful tools for maintaining consistency when commissioning or producing branded materials in the future, we can help with that too.
For websites, we make sure that it looks great and operates to the same high standard no matter what screen size or device you’re using. When you’re totally happy with your new website and how it is functioning in our test area, we’ll work with you to launch your new website - timing is everything after all!
Websites built to last
Once the website is launched, we’ll give you a full tutorial of how to use the CMS (Content Management System) and walk you through the process of adding and updating the content on the site. Or if you would prefer, we can look after everything for you and help produce text and images for the new site.
Launching your new site is just the first step and there’s lots more fun to come. It’s important that your website is updated on a regular basis and we’re always on hand to be part of the discussion should you need us.