Our Design Process
While no two projects are the same, we have five steps we follow to create the right design solution for your business. These steps are the cornerstone of what we do, allowing us to design brands, websites, and print solutions that you and your customers will love.
1. Discover
Before we can create anything, we need to listen – so each project starts with a coffee and a chat. During our conversations, we will look to understand how your business works, who your customers are, and your future goals. We will review your existing brand, website and print material. From this information, we’ll produce a profile of your business that forms the basis of a design brief for your design project. With a better understanding of your business, we’ll develop ideas on the best route forward to enable us to create the best design solution for your business.
2. Design
Now, we hit the drawing board. With the information gathered from the Discover step, we start the creative process developing design solution options for your brand, website and/or printed marketing material.
Creating the right design solution is so much more than designing a nice image. It’s about creating a design with the correct persona and striking the right tone so that your business can make an impactful impression on your customers.
3. Develop & Refine
After presenting you with the designs created in the Design step, we start the process of developing and refining the design based on your feedback.
Your involvement in the creative process is important and with regular contact and discussions, we will explore new exciting directions in both design, technology and user experience to develop a long-lasting design solution for your business.
4. Optimise
Once we have the final design created, it’s time to prepare the final design solution. For brands, we look at preparing the brand, brand guidelines, corporate identity, etc… For print design, we prepare the print ready artwork, so your design solution looks as good on paper as it does on screen. For website, we optimise the code and prepare it for moving to the live server. We check loading speeds, mobile design, and accessibility. We catch the small things before they cause problems.
5. Deliver
Once your design solution is optimised, it is time to launch your new creatives. For brand designs, you get the logo files, brand templates, and a guide for using your new brand. For websites, we move your new website to the live server and notify search engines. For print design solutions, we manage the print production and delivery of your new material. We help you take your new design solutions to market with confidence.
Now that your new design has been launched to the market, we want our relationship to grow. We offer continued support to make sure there is consistency with your new brand; your website is safe, secure and up-to-date; and your printed marketing material is up-to-date and tailored for your business and your customers. We enjoy collaborating on new projects with our clients, creating a lasting and enjoyable creative partnership.