Competitor Research
Understanding the competitive landscape is key to staying ahead. At Designit, we conduct thorough competitor research to provide valuable insights that help you refine your strategy and stand out in your industry.
Why Competitor Research Matters
- Identify Market Gaps
By analysing your competitors’ strengths and weaknesses, we identify opportunities for differentiation. Understanding what they do well – and what they don’t – allows you to position your business more effectively.
- Informed Strategy
Competitor research offers actionable insights that help inform your marketing and design strategies. When you know what’s working (or not) in your industry, you can make more strategic decisions.
- Enhances Innovation
Gaining insights from competitors can fuel creativity and help you come up with fresh ideas. By seeing what others are doing, you can think outside the box and develop innovative approaches.
- Strengthens Positioning
Understanding where your competitors are positioned in the market allows you to craft a brand identity and message that stands out.
Our Competitor Research Process
At Designit, we offer comprehensive competitor research that covers all aspects of your competitors’ activities, including:
- Brand & Design Analysis
We analyse your competitors' branding, including logos, colour palettes, and design elements, to see how their visual identity communicates their values.
- Marketing Strategies
We review your competitors’ marketing efforts across digital and traditional channels. This helps you identify what’s working and find gaps in the market you can capitalise on.
- Customer Feedback & Reviews
We track competitor reviews and customer feedback to identify pain points that your business can address to gain an edge.
- Industry Trends
By examining market trends, we help you stay ahead of the curve and adopt new strategies before your competitors do.
With our competitor research, you will have the knowledge you need to build a stronger, more competitive business.