Create a digital and print brand experience for the sale of a prime site in South Dublin for Property at Cross Avenue for Avison Young

Recently we had the pleasure of creating a brand identity for an exciting new residential property opportunity. Avison Young approached us to design a brand identity for the exclusive project on Cross Avenue, Blackrock, Co. Dublin.

Responsive Website Design - Desktop, Laptop, Tablet and Mobile - Cross Avenue - Avison Young. — Responsive Website Design - Property for Sale at Cross Avenue for Avison Young.

Challenge

The property is in a very affluent area in south county Dublin, close to the village of Blackrock. The project required a high end design and brand to attract suitable investors/developers.

The project required a logo design, brochure design, website design and print advertising design. It’s the kind of project we love – edgy and forward-thinking with a highly motivated sales team, eager to get started with their new marketing collateral!

Client Sector

Solution

We started with the logo design. We wanted it to be strong and modern, so we took inspiration from its close proximity to the sea and Parks. We chose the colour palette to reflect high end, quality of the site and its location.

Our creative team also designed a brochure which was primarily a digital brochure, but the client also wanted a quantity of brochures printed to post out to potential buyers. The brochures were printed on an uncoated paper stock with a silver foil finish to the logo on the cover to give a high quality tactile finish.

We also designed and developed a website to reflect the overall brand identity. The website is password protected to only allowed a select group of potential buyers login and view additional documents related to the sale of the property.

Logo and Brochure design for a property on Cross Avenue for Avison Young. Logo printed using silver foil on the brochure cover.

Logo and Brochure design for a property at Cross Avenue for Avison Young.

Brochure Design - Inside Spread - Cross Avenue - Avison Young — Inside Spread of the Brochure Design for a property at Cross Avenue for Avison Young

Inside spread of the Brochure Design for a property on Cross Avenue for Avison Young

Brochure Design for a property at Cross Avenue for Avison Young. Cover design with a silver foiled logo.

The property is located in the prime residential location on Cross Avenue, Blackrock in south Dublin. Designit portrayed the high end, quality of the site and its location and reflected this in the marketing material including the innovative logo, brochure and website design.

The bespoke website developed by Designit reflected the overall characteristics of the property and location and assisted greatly in allowing potential buyers to view additional technical documents related to the sale of the property.

The service provided by Designit was excellent.

Roger Keogh, Director, Avison Young