Property at Taylor’s Lane for Avison Young
Recently we had the pleasure of creating a brand identity for an exciting new residential property opportunity. Avison Young approached us to design a brand identity for the project on Taylor’s Lane in Ballyboden, Dublin.
The project included logo design, brochure design, website design and print advertising design. It’s the kind of project we love – edgy and forward-thinking with a highly motivated sales team, eager to get started with their new marketing collateral!
Challenge
The property is in a very affluent area at the foothills of the Dublin mountains. The project required a logo design, brochure design, website design and print advertising design. It’s the kind of project we love – edgy and forward-thinking with a highly motivated sales team, eager to get started with their new marketing collateral.
Client Sector
Solution
We started with the logo design. We wanted it to be strong and modern, so we took inspiration from the existing building on the property and chose a route which echoed the strong lines of the building. We chose the colour palette to reflect high end, quality of the site and its location as outdoor living will be a strong feature of the potential development.
Our creative team also designed a brochure which was primarily a digital brochure, but the client also wanted a small quantity of brochures printed which were printed on an uncoated paper stock with a gold foil finish to the logo on the cover to give a high quality tactile finish.
We also designed a website to reflect the overall brand identity. The website is password protected to only allow a select group of potential buyers login and view additional documents related to the development potential of the property.
We approached Designit to create a brand and marketing material for the sale of a prime property with development opportunity in south Dublin. The project required a logo, brochure design, newspaper ads and a bespoke website with a password protected section where we could add documents, feasibility studies, etc… that potential buyers could log-in and view.
The designs created by Designit captured the essence and quality of the property opportunity which provided an excellent marketing campaign and resulted in a successful and swift sale of the property.
We would highly recommend Designit.
Roger Keogh, Director, Avison Young
