There is no doubt that these are challenging times and managing the online activity of your business has to be considered carefully. It’s not a choice, it’s an absolute necessity. Building an online presence is more than just creating a platform that your consumers can visit. In order to grow your business, you need to consider the design and content of your website, your social media activity, your SEO, your target audience, digital advertising, budgets, etc…

When your potential customers are searching for your products/services online, you want to make it easy for them to find your business rather than your competitors. Having your website, blog and social media channels appear in the top search results on Google is the best way to achieve this.

Here are 5 ways you can build and improve the online presence of your business to achieve this goal.

#1 – Website & Blog

Every business needs a website. But a well-designed website that grabs the attention of your potential customers and delivers a great user experience will drive more sales. When was the last time you reviewed the design of your website? If customers can’t find what they are looking for, and quickly, they will leave and you could be losing potential customers and sales. Maybe now is time to tweak the design of your website or redesign altogether.

It is also important to keep you website up-to-date. People judge a book by its cover, so if your website and blog look old and tired, then new customers might make negative assumptions about your business. Allocate time to organise the existing content on your website. Make sure you are giving your customers clear information about your business, your services and your products. And more importantly, make time to create new content for your blog – relevant articles for your industry is the best option.

#2 – Get Social

Being active on social media is a must for marketing your business today. But simply putting the odd post out doesn’t cut it anymore. Gone are the days of getting your intern to manage your social accounts. In today’s competitive market, you need to research, plan and design your social media content if you’re going to compete and grow your business.

Social media is a key marketing tool for reaching your intended target audience. It is one of the first places people will look to see who you are, what you do and what people are saying about your business. It’s also great way to build your credibility, reputation and showcase your business, your services and your products.

Creating a strong, clear, and visually appealing social media strategy is the best way to align your business goals with your online presence. If your goal is to drive traffic to your website then you need to make sure that you have an enticing landing page for customers to grab their attention and get them into your marketing and sales funnel.

There are a lot of factors to a social media strategy, including the timing of your posts, SEO, content planning, content calendars, and much more. If social media isn’t your thing, then hire a trusted agency who will help you get your business to the top of your customers social pages and help build your brand.

#3 – Master SEO

SEO (Search Engine Optimization) helps the ranking of your website in search engine results. SEO is one of the best tactics for building your online presence.

Everyone wants their business to be the top search result and attract the most relevant customers. The best way to achieve this is to harness the power of SEO. Having a strong SEO strategy will help your website perform better in search engine results, as well as ensure that you are hitting your target audience. SEO is a constantly changing landscape, so make sure you stay up-to-date with the latest trends and suggestions from Google/Bing.

SEO can be divided into two categories. On-site SEO is all about optimising the content on your website, using relevant keywords, internal and external links, and creating content that will match what your target audience is searching for. Off-site SEO takes care of the technical side of your website – ensuring that your site is set up correctly, has a simple URL structure, loads quickly, and building credibility with genuine backlinks.

Now is the perfect time to review your websites SEO, making sure it is optimised for your customers search queries. You won’t regret it, we promise!

#4 – Email

Email marketing is a great way to keep your customers up-to-date with your news, offers, products and services. Building and growing an email list will enable you to engage with your current and potential customers on a daily, weekly, or monthly basis.

To grow your email list, you will need to create engaging and compelling content that will be of interest to your customers. Using a call-to-action (CTA) on your website and social media platforms will encourage potential customers to sign up to your newsletter. Remember when collecting personal information from your customers, you need to adhere to GDPR rules and regulations.

It is good practice to keep your email database up-to-date by asking people if they want to continue receiving updates about your company, products or services. Your email marketing newsletters should be consistent with your overall branding and leave a lasting impression with your clients.

#5 – Online advertising – PPC

Pay-Per-Click (PPC) advertising is a fast way to build your online presence and deliver results. Online ads are cheaper than print, TV or radio advertising. Using paid ads allows you target specific audiences across multiple platforms. You'll also build brand awareness and increase your visibility online.

You can advertise on search engines like Google or on social media channels. Facebook, Instagram, and YouTube are well-known and cost effective social media channels for advertising.

Before you start advertising there are a few things to consider. Do you want to promote an offer, a service or a product? What will your ad will look like? What will the landing page your potential customers will see when they click on the ad? Is it relevant to the ad they clicked on? Once you know what you want to advertise, you need to decide where to advertise. You'll need to know which platform will suit your target audience in order to promote your business directly to them.

Remember

Every business is different and your digital strategy should be tailored to your specific business needs and goals. Make sure that your website is well designed, up-to-date and user-friendly. Choose the right channels appropriate to your target audience and deliver strong, clear, engaging content that aligns with your brand strategy.

We know these are challenging times for any business. If you need help growing your business online, give us a call. We’d love to help you achieve your goals.

Talk to us today

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