Create a digital and print brand experience for the sale of a prime greenfield site in Tallaght for Property at Tallaght Village for Avison Young

Recently we had the pleasure of creating a brand identity for an exciting residential development opportunity. Avison Young approached us to design a brand identity for a greenfield site in Tallaght, Dublin 24.

Responsive Website Design - Homepage design for a Property Sale in Tallaght Village for Avison Young.

Challenge

The property is a greenfield site in Dublin, adjoining the Technological University Dublin in Tallaght. The project required a logo design, brochure design, website design and print advertising design. It’s the kind of project we love – edgy and forward-thinking with a highly motivated sales team, eager to get started with their new marketing collateral!

Client Sector

Solution

We started with the logo design. We wanted it to be strong and modern, so we took inspiration from research done on the local history of Tallaght Village. The final logo was inspired by a walnut tree, called St Maelruain’s Tree after the eighth-century saint, which lies on the site of a local medieval castle.

Our creative team also designed a brochure which was primarily a digital brochure, but the client also wanted a quantity of brochures printed to post out to potential buyers. The brochures were printed on an uncoated paper stock with a silver foil finish to the logo on the cover to give a high quality tactile finish.

We also designed and developed a website to reflect the overall brand identity. The website includes a password protected dataroom area which allows potential buyers access to additional details and surveys in relation to the property.

Brochure Design - Inside Spread - Tallaght Village - Avison Young — Brochure Design of an Inside Spread for a property in Tallaght Village for Avison Young.

Logo Design for a property in Tallaght Village for Avison Young.

Brand Guidelines Design for a property in Tallaght Village for Avison Young.

The property is located in the heart of Tallaght Village. Designit demonstrated excellent innovative thinking, creativity and skill and were able to produce high quality, logo, brochure and website which enhanced the excellent marketing campaign resulting in a successful sale.

Roger Keogh, Director, Avison Young