Picking the right creative partner to help you achieve your business goals isn’t always easy, but having a brief prepared can assist you tremendously in your search. Here we give the some advice on how best to brief a creative design agency.
So you’re considering getting a new logo or website designed for your business?
Maybe you’re thinking of finally implementing a brand or marketing strategy that will enable you to keep up with your competitors? And you’re now looking for the best design partner that will help you achieve your goals?
You’ve done you research and you have a shortlist of potential design partners that you would like to possibly work with - it is extremely important to have an initial brief or RFP (Request for Proposal) you can present to them.
This brief must contain a clarity of objectives that detail where you are and where you want to end up. Kind of like looking at a map before you set out on a journey.
The brief is the map of where you want to go and the agency is your method of transport that you choose to help you get there.
Some projects are large and some are small, but every project must have a good idea of what the finished outcome should be. A brief must have this clear idea included so the agency you approach has a good feel for what you want right away.
This will assist the agency in immediately understanding the project and how best to proceed from day one.
What you put into a brief is what you get back.
The more you detail what exactly it is you want and the parameters around it the higher quality the work will likely be and will save you money and time down the line and, in turn, instill credibility and trust with your customers and increase sales and profits.
All of this allows the agency to get a better feel for what you want, were you want to go and how you want it to be done. It also provides an excellent framework for the agency so they can see what and who they could be working in. The better understood all of this elements are, the better solution you will receive.
So get your brief together, ring the agency and meet up for a coffee to get a feel of whether they see your vision and don’t forget, you’re ringing them for a reason, they’re the experts. So once you decide to work with a particular agency, you’ve got to trust that they know what they’re doing and let them get on with it.
Once the brief has been provided they will know how best to get you where you want to go, so let them get on with and you’ll fall in love with the product when it’s finished.
If you still need any advice or you feel Designit is the perfect fit for you, then give us a call on (01) 230 3757 and we can discuss your best options over a coffee.