Picking the right creative partner to help you achieve your business goals isn’t always easy, but having a brief prepared can assist you tremendously in your search. Here we give the some advice on how best to brief a creative design agency.
So you’re considering getting a new logo or website designed for your business?
Maybe you’re thinking of finally implementing a brand or marketing strategy that will enable you to keep up with your competitors? And you’re now looking for the best design partner that will help you achieve your goals?
You’ve done you research and you have a shortlist of potential design partners that you would like to possibly work with - it is extremely important to have an initial brief or RFP (Request for Proposal) you can present to them.
This brief must contain a clarity of objectives that detail where you are and where you want to end up. Kind of like looking at a map before you set out on a journey.
The brief is the map of where you want to go and the agency is your method of transport that you choose to help you get there.
Some projects are large and some are small, but every project must have a good idea of what the finished outcome should be. A brief must have this clear idea included so the agency you approach has a good feel for what you want right away.
This will assist the agency in immediately understanding the project and how best to proceed from day one.
What you put into a brief is what you get back.
The more you detail what exactly it is you want and the parameters around it the higher quality the work will likely be and will save you money and time down the line and, in turn, instill credibility and trust with your customers and increase sales and profits.
Your company background
Tell a little bit about your company. It’s history, what it does, its products and services and the people who work there.
What the project is and what you want from it
Why are you approaching the agency? What is the project? What do you think will make the project a success? and what is the end goal from it?
Who is your target audience, why are they your target audience. The more the agency knows about the audience you are trying to capture, the better equipped the agency is to execute a plan that appeals to your audience the most.
Who is your main competition? Are they doing what you want to achieve? What is your USP over them? Play to your own strengths.
What you want to see from the outcome of the project?
I want to be able to sell my products online’. Know what products you want to sell, the quantity, research your market, know there is a demand.
When do you want the project completed by? Are your expectations realistic? A good job can’t be done in the space of 3 days.
How much do you plan to spend on the project or campaign? Is this a realistic expectation for a quality product or service? Just always keep in mind you can spend low and get a cheap website made up quickly, but it won’t last a year. You can alternatively invest in a decent product or service that will have the quality to stand the test of time for the foreseeable future.