Creating a logo for your business? What do you need to consider?
Your logo is often the first thing people see
A good logo is much more than a graphic, it represents who you are. Your logo is a key visual element of your overall brand. It appears on your website, business cards, packaging, social media, and more.
A strong logo helps people identify your brand, and is key to building recognition and trust. A weak one can confuse or turn people away.
1. Know your brand before you start
Before you think about shapes or colours, you must understand your brand first.
Ask yourself:
- What do we stand for?
- Who is our target audience?
- What makes us different from others?
This forms the foundation of your logo’s message.
2. Keep it simple and memorable
The best logos are clean and easy to recognise.
Avoid:
- Too many colours
- Complex illustrations
- Tiny details that disappear when scaled down
Think of logos like Apple, Nike, or the Irish Independent – they are all clear, distinctive, and timeless.
3. Make sure it works in different sizes and formats
Your logo needs to look good everywhere.
Check that your logo…
- Works in black and white
- Is readable at small sizes
- Can be printed or embroidered clearly
4. Choose colours and fonts that reflect your brand
Colours have meaning. Fonts create mood.
Consider the following tips:
- Blue for trust
- Green for sustainability
- Serif fonts for tradition
- Sans-serif fonts for modern appeal
Stick to 1–2 fonts and 2–3 colours max for consistency.
5. Don’t copy trends or competitors
It’s good to know what others in your space are doing, but don’t blend in.
Create a unique logo that feels authentic to your brand, not just fashionable. Trends change, yet a solid brand identity should last.
6. Get professional help when needed
Logo design takes skill and understanding. It’s never just a pretty picture.
A designer will always bring:
- A fresh perspective
- Awareness of your brand principles and needs
- Knowledge of visual principles
- Tools to ensure high-quality output
We help Irish businesses create logos that reflect their brand and stand the test of time.
7. Use logo guidelines to keep it consistent
Once you have your logo, you need to create a set of guidelines.
In your guidelines, you need to include:
- Minimum size and spacing rules
- Colour codes and typefaces
- Dos and don’ts for usage
This keeps your brand looking unified across all platforms.
8. Think beyond the logo
Your logo is just one piece of your brand. Make sure it fits into your overall identity.
Ask yourself:
- Does my logo match our tone of voice and visual style?
- Will it work with our website and marketing materials?
- Does it reflect who we are and what we want to represent?
Let Designit help you create a lasting first impression
We work with businesses across Ireland to craft logos that speak clearly and look professional.
Our services include:
- Brand identity and logo design
- Style guides and brand guidelines
- Logo formats for print and digital use
Start with the Right Foundation
Your logo is a key part of your brand. Invest the time to get it right and you business will benefit for years to come.
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