Good design should makes life easier. People only tend to notice design when it is just plain bad... and bad design inevitably leads to frustration...and frustration inevitably leads to loss of sales.
First impressions count
A business that gives little consideration to design can indicate a lack of attention to detail. Thoughtless design can give the impression of a business that does not care about customer service. A badly designed website can also look like they don’t have faith in their own products or services.
Designing for better user experience
The sweet spot with design is finding the balance between functionality and accessibility. If your website is designed with the user clearly in mind, it will be looked at more favourably. Considered and creative design can make you distinct from the competition and will set you at an advantage. Most importantly, visitors will stay longer on your site as it offers them a better user experience.
People pay more for quality
Good design gives the impression of quality. While people expect more from quality, they are also willing to pay more. By not focusing your efforts on design, you will be forced to compete on price. Good design, across all channels of communication, can exude confidence and position your brand appropriately within your chosen market. This means customers will be more accepting of your pricing strategy and you will spend less time convincing them to trust you.
Businesses that undervalue the importance of design may be missing out on vital opportunities. Good, considered design will streamline your path to success and you will encounter fewer obstacles along the way. A well-designed website will improve your ranking with Google, meaning customers will be able to find you more easily. You will also reap the benefits of building a recognisable brand, as more and more customers will be attracted to you. Therefore, adopting a 360º approach to your branding will ultimately save you time, energy and money in the long run.